SEO is a hard thing to do. One wrong move and you can see your website doomed by the dreaded Panda, Penguin, Hummingbird or Pigeon. All these algorithm updates had an impact on the Google rankings of millions of sites. If you were on the wrong side, you might have gone out of business already. Nonetheless, there were websites that survived these major algorithm changes, so we can all study and learn from them, and then apply this knowledge to our websites. If you need help with online marketing and search engine optimization services, contact Solar Flare Marketing in Arizona today.
The first and foremost website optimization tip is to target one main keyword per page. If you want to cram ten keywords on your home page and try to rank it for all of them, you are never going to make it. Instead, choose your best keywords and assign one dedicated page to each of them. Optimize that page by including your keyword in the title, in the first and last paragraph, and perhaps one or two times more in the text. The number of instances depends on the length of your copy. Ideally, you shouldn’t exceed a keyword density of 1%. This means that you can use your keyword approximately once every 100 words.
Your images need optimization, too. Never leave their title and alt tags empty. Use them to describe the images. Make these descriptions short and sweet. Avoid using the same description for multiple photos on a page. Also, consider renaming your image files with names that suggest something instead of a bunch of numbers and letters with no special meaning. If you do this properly, you increase your chances to rank in Google Images and enjoy some additional traffic. Not everyone clicks through to visit the page of an image, but some people do, so why not try to grab them?
Watch your internal linking structure. Your pages should be interlinked, and some of them should be linked from the home page as well. If you have a big website, you won’t be able to link to everything from the home page, but that’s not a problem. Ideally, you should limit the number of links on a page.
Last but not least, avoid overdoing things. If you are in doubt, you should do less rather than more. There is a Google penalty for over optimization. You can avoid it by making everything look as natural as possible. When you have others link to your website, ask them to use common anchors such as “click here” or “contact us” instead of repeating your keywords over and over again.